This is the web page of the Creative Industries track of the ABCP Annual Conference, to be held on 28-29th August 2026.
Track Theme
Creative Industries and Sustainable Futures
- A focused afternoon bringing together researchers, doctoral researchers, industry experts and partners to exchange ideas across creative industries.
- Short research presentations and open discussion connect inclusive design, sustainability, digital innovation, cultural heritage and entrepreneurship.
- A collaborative workshop supports team formation and the first steps towards future funding applications.
Programme
Friday 28th August 2026
| 13:45-13:50 | Welcome and Introduction |
| 13:45-13:50 |
|
| 13:50-14:15 | Presentations Part 1 |
| 13:50-13:55 | AI for Digital Media Inclusion: Towards a Methodological Framework Dr Haiou Zhu, CDT in AI for Digital Media Inclusion, Royal Holloway, University of London |
| 13:55-14:00 | Translating Sustainability in Architectural Higher Education: A Comparative Study of China and the UK through a Quintuple Helix Lens Kuotiankong Hai, University for the Creative Arts |
| 14:00-14:05 | Design-led Aging in Place Dr Shan Wang, University of Southampton |
| 14:05-14:10 | From Ritual Dress to Fashion Heritage: Craft, Design and Wedding-Market Circulation of Dingjin-Embroidered Qungua in Contemporary South China |
| 14:10-14:15 | From Ideas to Visual Dialogue: Using Generative AI to Support Participatory Design in Envisioning Future Customer Experiences? Shunyu Yao, University of Southampton |
| 14:15-14:50 | Presentations Part 2 |
| 14:15-14:25 | Beyond Local Buzz: How Digital Creative Ventures Navigate Connected Entrepreneurial Ecosystems Dr Zimu Xu, Cranfield University |
| 14:25-14:35 | Building Card Game Maker: Lessons from an EIT-Funded University-Industry Innovation Project Dr Xinya You, University for the Creative Arts |
| 14:35-14:45 | Immersive Experience Design for Cultural Heritages Professor Yuanyuan Yin, University of Southampton |
| 14:45-14:50 | Q&A + Open Discussion |
| 14:50-15:15 | Workshop Part 1: Introduction and Initial Discussion |
| 14:50-15:15 | Introduction to workshop aims Quick participant introductions Mapping of shared research interests and available data Discussion of funding themes and opportunities |
| 15:15-15:30 | Refreshments and Informal Networking |
| 15:30-17:00 | Workshop Part 2: Grant Application Draft Development |
| 15:30-17:00 | Team formation Research challenges, aims and objectives Partners, stakeholders and beneficiaries Initial project structure, activities and outcomes Drafting key elements for future funding applications |
| 17:00-17:30 | Move to main conference for Annual Award and Refreshments |